Andy's Answers: How John Jantsch is creating the referral engine
John Jantsch, author of “Duct Tape Marketing” and “The Referral Engine,” shared a bunch of his smart, hands-on marketing ideas at our Word of Mouth Supergenius event. In his discussion, he covered a...
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5 keys to leveraging social recommendations
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs. Retailers and brands are...
View ArticleBrand building: The path to generating more referrals
You understand the value of referrals. With the goal of attracting new business coming in so high on the list of firms’ marketing priorities, it’s no surprise that the desire to generate more referrals...
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